It’s been a summer of fizzle at the box office. Other than a few highlights (Captain America: Civil War, The Conjuring 2), Hollywood can’t seem to get a blockbuster toe-hold with American audiences. The latest addition to the heap of box office disappointments was Universal and Blizzard Entertainment’s ambitious Warcraft effort. On a production budget of $160 million, the film only received a domestic box office of $24 million opening weekend.
But that’s okay because China is here to make up the difference. After only five days in theaters, Warcraft has brought in $156 million in China, which means the humans vs. orcs fantasy has already surpassed the $124 million box office total of Star Wars: The Force Awakens in China. To a lot of people, that’s a bit of a head scratcher. How could STAR WARS fall to the likes of a video game adaptation? The short answer is because China has more affinity and nostalgia for Warcraft. The long answer is below.